This is a hot issue that whether it is better to hire a professional logo designer to create a custom logo design -or- it is better to use a freely available logo template and give it your own touch with your company name tag line. First of all, what we need to understand is the role of a logo design in the business world. Only then we can come to the conclusion that whether it is suitable for businesses to go for a customized logo or a template. So, it's time we dig deeper and come up with a realistic and practical solution to end this debate once and for all.
Let me ask you this: Have you seen a big or famous brand without a logo? I bet you haven't. So, it means that logos are important for businesses. If big businesses, like Fortune 500 companies, have their business logos, then small businesses or start-ups can very well imagine the importance of this small piece of design. Well, it may be small in terms of its size, but it has a significant role to play in terms of making a business successful. So, since there is no famous business in the world without a logo, we can easily conclude that a logo is actually needed.
Now, let's discuss that why a logo is needed. See, you need a face to imagine a friend or someone, right? Well, the same way you need something to imagine a business. So, how can you imagine a business? You got it: Through their Logo Design. It's a known fact that it's the logo that gives business a face and it is only through the logo that a business receives recognition. If you don't want your business to become memorable, then don't get a logo design.
Now, having said that, let's take a look at some big brands and learn something from them. For example, we can take a look at the logos of Toyota, Nike, BMW, Dell, Google and easily conclude that in the world of logo designing uniqueness and simplicity rule. If your logo is not unique and simple, then it can never stand-out and, consequently, it can never win the trust of your market or become memorable. So, when you create your logo, you need to keep your target audience and business model in mind. Only then start designing your business logo.
Now, can you give a unique touch to your logo if you use a template? No, you can never do that. To give a unique look to your business, you need a unique logo, and to create a unique logo, you need to hire a professional logo designer. Now, what might freak you out is the cost. Don't worry! We all are safe here. See, the competition in the design industry is so intense these days that you can get a top quality custom logo design at a fraction of the cost.
So, avoid using a template and always get a custom logo design to make your business look professional and trustworthy.